BLC Spain Launches an Undergraduate Program in International Business and a Master’s in Digital Marketing with AI

BLC Spain will simultaneously launch a one-year Master’s in Digital Marketing with AI and Spanish, aimed at providing a practical introduction to the latest programs and techniques that are necessary for anyone looking to specialize in digital marketing and work internationally after graduation.

Combining rigorous academic coursework with practical, real-world experience, both programs are designed to prepare the next generation of business leaders and entrepreneurs. Students will benefit from a curriculum that covers a broad spectrum of business disciplines, taught by a faculty of leading academics and practitioners in the fields of international business.

Natasha Mason Kennedy, Founder and CEO of BLC Spain, expressed her enthusiasm for the new programs, stating, “Launching these undergraduate and graduate business programs is a dream come true. They embody the culmination of 30 years of passion, experience, and dedication to international education and business mentorship. We are excited to put into practice all that we have learned and fostered over these years. Providing our students with practical skills that can be used from day one in their professional careers while keeping our personalised and tailored approach really is a unique educational offering.”

The programs leverage BLC Spain’s long-standing expertise in language education and international studies, incorporating a strong emphasis on bilingualism and multicultural understanding. 

Chris Haworth, Managing Director of BLC Spain and a seasoned entrepreneur and business leader in Spain, with a chain of successful language academies around the country, also shared his perspective on the new venture: “This program perfectly aligns with my experience in the business world and our vision for BLC Spain. It also reflects our commitment to offering Spanish language and cultural immersion programs that help international students to develop key skills inside and outside the classroom. Adding to our portfolio of courses to mix business and Spanish is a natural next step and we are paving the way for students from all over the globe to become innovators and leaders in the international business landscape.”

BLC Spain envelops the leading TEFL training center in Spain, TtMadrid, which offers postgraduate courses on language, Level 5 accredited TEFL training and cultural studies through the Universidad Europea del Atlántico, and works in conjunction with its sister company, LAE Madrid, a Spanish language academy, which offers full immersion Spanish programs and is accredited by the Instituto Cervantes and a member of FEDELE, the Federation of Spanish Schools in Spain. 

About BLC Spain

Business and Language College Spain has been at the forefront of language education and international higher education courses for over two decades. Located in the heart of Madrid, it offers a wide range of programs aimed at fostering global competence and career readiness. Known for its innovative approach to education, BLC Spain combines academic rigor with practical experience, preparing students to excel in a globalized world.