In your final year, you choose one of three distinct specialized pathways. Each Level 6 pathway comprises six specialist taught modules worth 45 ECTS, alongside one year-long Business Impact Project worth 15 ECTS.
Business Impact Project (15 ECTS, year-long)
Students complete two distinct, pathway-specific deliverables based on a real, simulated, or industry-informed organisational challenge. The module combines applied practice and academic rigor through both a consultancy project portfolio addressing the challenge and an individual research paper aligned with the student’s specialist pathway.
Option 1: Digital Marketing & Communication Pathway
Strategic Marketing and Digital Transformation (7.5 ECTS)
Consumer Psychology and Behaviour (7.5 ECTS)
Content Creation and Storytelling (7.5 ECTS)
Crisis and PR Management (7.5 ECTS)
Negotiation and Sales (7.5 ECTS)
Advanced Data Analytics (7.5 ECTS)
Business Impact Project (15 ECTS)
Option 2: International Business Management Pathway
International Business Strategy (7.5 ECTS)
Corporate Finance and Investment Strategy (7.5 ECTS)
Relaciones Internacionales y Geopolítica / International Relations and Geopolitics (7.5 ECTS)
Global Supply Chain and Operations (7.5 ECTS)
Negotiation and Sales (7.5 ECTS)
Advanced Data Analytics (7.5 ECTS)
Business Impact Project (15 ECTS)
Option 3: Digital Entrepreneurship Pathway
Entrepreneurial Strategy & Startup Financing (7.5 ECTS)
Digital Business Models and Platform Economy (7.5 ECTS)
Sustainable & Impact Entrepreneurship (7.5 ECTS)
Growth Leadership (7.5 ECTS)
Negotiation and Sales (7.5 ECTS)
Advanced Data Analytics (7.5 ECTS)
Business Impact Project (15 ECTS)