BLC Spain | Undergraduate and Postgraduate Business courses in Spain

3-year British degree in International Business Management with specialization in Digital Marketing & Communication

This accredited Bachelor's program equips students with the essential skills to excel in the fast-paced world of Marketing and Communication.

This is a three-year BA (Hons) in International Business Management with a specialisation in Digital Marketing & Communication, taught entirely in English and worth 360 UK credits. Your degree will be awarded by the University of West London, UK. 

2027 Course Fee:

€14,950 per year

Why study our IBM with Digital Marketing and Communication Degree

Our validated British BA (Hons) in International Business Management, with a Digital Marketing and Communication pathway is a high-performance program engineered for today’s professional landscape. We bridge the gap between traditional brand management and the new frontier of AI-driven growth, delivering a curriculum that combines cutting-edge digital technical skills in English. This unique dual-track approach prepares you for a high-impact, bilingual career where you can lead digital transformations across both English and Spanish-speaking global markets.

The curriculum goes beyond theory, embedding AI and Automation for Business and Advanced Data Analytics into the core of your studiesYou will master essential competencies in strategic management, corporate finance, and ethical marketing practices, ensuring you have the multidisciplinary toolkit required to lead in complex, international business settings.

Enjoy the Campus Lifestyle in the heart of Madrid?

Safe, Central Location

Your classes will take place in the heart of Madrid, near to the main Atocha train station. We're just a short walk from the Buen Retiro park.

On-Site Student Residence

You can stay right on campus in the heart of the city! We have short or long-term options to make the transition even easier and safer for you.

Gym, Swimming Pool and Cafeteria

You'll have access to all our facilities. We have a summer terrace and pool for the warm weather, a fully-equipped gym and changing facilities, a fully-stocked cafeteria, as well as tons of space for you to relax, study and spend time with the friends you'll make.

International Community of Students

There will be tons of activities that will enable you to meet new people, network for professional connections and meet other international students.

SUMMER SWIMMING POOL
ON-CAMPUS GYM
BLC STUDENT RESIDENCE
CAMPUS CAFETERIA

Applications are now open for September 2027

Detailed Course Curriculum: 180 ECTS / 360 UK Credits

The first year establishes the essential competencies required for international leadership.

  • Global Business Environment & Economics: Analyze the forces shaping international trade.
  • People, Culture and Organisations: Understand the human dynamics of global teams.
  • Business Law and Ethics: Navigate the legal frameworks of cross-border commerce.

Level 5 – The second year shifts toward applied management, decision-making, and digital transformation.

  • Organisational Behaviour and Leadership: Master the human dynamics and leadership strategies required to manage high-performing teams.
  • Managerial Accounting and Corporate Finance: Develop the financial literacy needed to manage departmental budgets and evaluate marketing ROI.
  • Business Analytics and Decision Making: Use quantitative data and statistical models to drive strategic business growth.
  • Digital Marketing Strategy and Brand Management: Learn to architect and execute complex, multi-channel campaigns for global brands.
  • International Trade and Corporate Law: Navigate the legal and regulatory frameworks governing global commerce and digital privacy.
  • Project and Operations Management: Master the logistics and methodologies required to deliver complex marketing projects on time and within budget.
  • AI and Automation for Business: Harness cutting-edge generative AI and automation tools to optimize

The final year focuses on strategic mastery within the digital landscape.

  • Consumer Psychology and Behaviour: Analyze the human drivers behind digital interactions and brand loyalty.
  • Content Creation and Storytelling: Master the art of narrative across multimedia platforms to drive engagement.
  • Crisis and PR Management: Protect and manage brand reputation in an instantaneous, AI-driven digital world.
  • Negotiation and Sales: Develop the interpersonal and persuasive skills required to close high-stakes business deals.
  • Advanced Data Analytics: Leverage sophisticated AI tools to interpret market trends and consumer data.

Final Capstone Project (15 ECTS): Solve a real-world marketing challenge for a live client, bridging the gap between academic theory and executive practice.

Enrollment Process and Fees

Looking for a different program?

We have undergraduate and post-graduate programs that cover a range of disciplines.

Master's in Digital Marketing and AI, with Spanish

Our one-year Postgraduate Master's program.

TEFL, teaching & Spanish Postgraduate Program

One-year Postgraduate University course.

Spanish University access Program

Spanish immersion and University entry preparation courses.

FAQs

We are a group of companies that has welcomed students from all over the world for over 25 years. We have a Spanish language school – www.laemadrid.com, an accredited TEFL school – www.ttmadrid.com, and a Business School offering undergraduate and postgraduate programs – www.blcspain.com.

Scroll to Top
;