BLC Spain | Undergraduate and Postgraduate Business courses in Spain

3-year British degree in International Business Management with specialization in Digital Marketing & Communication

Our 3-year degree in International Business Management and Spanish with specialization in Digital Marketing & Communication equips students with the essential skills to excel in the fast-paced online world. It  covers key aspects of digital marketing including SEO/SEM, analytics, and real-world communication strategies.

The Digital Marketing and Communications modules of this program are taught 100% in English.

This is a three-year BA (Hons) in International Business Management with a specialisation in Digital Marketing & Communication, taught entirely in English and worth 360 UK credits. Your degree will be awarded by the University of West London, UK. 

International students collaborating and using laptops in a modern classroom at Business and Language College Spain

2027 Course Fee: €14,950/per year

Why study our Digital Marketing, Communication and Spanish Degree

Our validated British BA (Hons) in Digital Marketing and Communication is a high-performance program engineered for the 2026 economy. We bridge the gap between traditional brand management and the new frontier of AI-driven growth, delivering a curriculum that combines cutting-edge digital technical skills in English with professional-grade Spanish immersion. This unique dual-track approach prepares you for a high-impact, bilingual career where you can lead digital transformations across both English and Spanish-speaking global markets.

The curriculum goes beyond theory, embedding AI and Automation for Business and Advanced Data Analytics into the core of your studies. You will master essential competencies in strategic management, corporate finance, and ethical marketing practices, ensuring you have the multidisciplinary toolkit required to lead in complex, international business settings.

What does your future look like post-graduation?

Do you want to take the next step in your academic journey but aspire to make each moment count?

Are you interested in gaining practical know-how so you can step into an International Business role post-graduation?

young student at BLC Spain

Applications are now open for September 2027

Detailed Course Curriculum: 180 ECTS / 360 UK Credits

The first year establishes the essential competencies required for international leadership.

  • Global Business Environment & Economics: Analyze the forces shaping international trade.
  • People, Culture and Organisations: Understand the human dynamics of global teams.
  • Business Law and Ethics: Navigate the legal frameworks of cross-border commerce.

Level 5 – The second year shifts toward applied management, decision-making, and digital transformation.

  • Organisational Behaviour and Leadership: Master the human dynamics and leadership strategies required to manage high-performing teams.
  • Managerial Accounting and Corporate Finance: Develop the financial literacy needed to manage departmental budgets and evaluate marketing ROI.
  • Business Analytics and Decision Making: Use quantitative data and statistical models to drive strategic business growth.
  • Digital Marketing Strategy and Brand Management: Learn to architect and execute complex, multi-channel campaigns for global brands.
  • International Trade and Corporate Law: Navigate the legal and regulatory frameworks governing global commerce and digital privacy.
  • Project and Operations Management: Master the logistics and methodologies required to deliver complex marketing projects on time and within budget.
  • AI and Automation for Business: Harness cutting-edge generative AI and automation tools to optimize

The final year focuses on strategic mastery within the digital landscape.

  • Consumer Psychology and Behaviour: Analyze the human drivers behind digital interactions and brand loyalty.
  • Content Creation and Storytelling: Master the art of narrative across multimedia platforms to drive engagement.
  • Crisis and PR Management: Protect and manage brand reputation in an instantaneous, AI-driven digital world.
  • Negotiation and Sales: Develop the interpersonal and persuasive skills required to close high-stakes business deals.
  • Advanced Data Analytics: Leverage sophisticated AI tools to interpret market trends and consumer data.

Final Capstone Project (15 ECTS): Solve a real-world marketing challenge for a live client, bridging the gap between academic theory and executive practice.

Enrollment Process and Fees

Looking for a different program?

We have undergraduate and post-graduate programs that cover a range of disciplines.

Master's in Digital Marketing and AI, with Spanish

Our one-year Postgraduate Master's program.

TEFL, teaching & Spanish Postgraduate Program

One-year Postgraduate University course.

Spanish University access Program

Spanish immersion and University entry preparation courses.

FAQs

We are a group of companies that has welcomed students from all over the world for over 25 years. We have a Spanish language school – www.laemadrid.com, an accredited TEFL school – www.ttmadrid.com, and a Business School offering undergraduate and postgraduate programs – www.blcspain.com.

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